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| May 26, 2006; Issue #1195 Designed to help you be successful on the net. Your Place to Find What Works, Exchange Ideas, Ask Questions, & Share Your Skills! |
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| In this issue: • Websites Showcases & Trade Links • Partners • Give your opinion - Sites to review • Important Links • Answers To: What is "pull" marketing? • Article: 10 Key Strategies for Maintaining a Positive Attitude at Work and Home |
In the U.S. we are celebrating Memorial Day next Monday, May 29, so a good Memorial Day to all Members! We just wanted to let you know that we won't be sending the ezine on Monday of next week because of the holiday. But, you can look forward to receiving your next issue on Wednesday, May 31. We wish all of you a safe and happy holiday and welcome you to enjoy your family, friends, good food, and some relaxation, and to remember all veterans who served our country. |
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Answers
To: What is "pull" marketing? From: Dan DeLeon From: Michael Thomason Hi Dan, There are many different marketing strategies, you can't really address "pull" marketing without also knowing about "push" marketing. As I understand it, you shouldn't use just one or the other, but both together. You first want to pull customers to you - create resources they want and are looking for, offer a free ebook. Then ask for something in return - their contact information. By giving their contact information they've expressed their interest level. If you can have your prospective customers also fill out a survey so you can really target their interests. After that, you've pre-qualified your target customers and know what they are looking for, it's time for push marketing - sending a series of messages via email and/or autoresponders with offers for things and more information about they are interested in, and contact them on a regular basis. Michael From: Larry Walters "Pull" marketing is a marketing strategy, it brings customers to you instead of pushing your products on customers. When you advertise and entice your prospects to go out and find your product (like seeing an ad for a car and you go to the dealership to check it out and test drive it) this would be pull marketing. Or, for an online example, if your website is search engine optimized, your site is listed high in results, people are searching using your search terms and find and visit your site, this would be pull marketing. Larry Walters ARTICLE: 10 Key Strategies for Maintaining a Positive Attitude at Work and Home by Kate Smalley Having a positive attitude is an important component of business productivity. When we view ourselves positively, we accept who we are and enable ourselves to soar to the greatest heights. But oftentimes, professionals may have the skills and expertise they need to work effectively but negative attitudes undermine their efforts and diminish their results. Here are 10 essential strategies for maintaining a positive attitude at work and home. 1. Attitude is everything, so avoid negativity. It is the lens that you look through to experience your reality. Take a look at your attitude. Are you negative? Do you color everything with fear or need? How will your life change if you change your attitude? 2. Treat people with kindness and respect. Everyone that you encounter should be valued and treated with courtesy. Acknowledge that they have feelings and their own perspective on life; they may be different than yours but they are also valid. 3. Avoid comparison. Constantly comparing yourself keeps the focus on the other person instead of on what you can do, want to do and are good at doing. Look inside and improve from there. 4. Take responsibility for your work, actions and life. Don't pass the buck. Don't make excuses. Take responsibility; acknowledge a mistake, fix it and learn from it. Don't beat yourself up about the mistake or hang onto past mistakes. Resolve them, own them and move forward. Today. 5. Adopt a that-doesn't-work-for-me stance. When someone insults or belittles you, keep in mind that your worth comes from you…your being…your true self. They can't change your intrinsic value unless you let them. Make it clear that what they're doing doesn't work for you. Keep your self-confidence and continue to move forward. 6. Respect other people's time and boundaries. If you are having a bad day, feeling stuck, or you are just enjoying procrastinating, make sure you don't use that as an excuse to waste other people's time or cross their boundaries. Time is the most valuable thing we have. 7. Make a what-I-have-accomplished list. Too often, people make huge to-do lists and then beat themselves up when they have only accomplished a few things on the list. Each day, keep a specific list of all the things you did and how much time you spent on each thing. You'll know where the day went, can feel good about what you did accomplish and see where you need to focus to get what's most important to you done. 8. Take notice of the people around you. Acknowledge what co-workers, customers, clients, vendors and other people are contributing and don't take them for granted. Thank them for buying from you, for their help, their value to the relationship and for a job well done. 9. Enjoy the little things that happen in your day. Relish the compliment someone gave you on the insight you shared at the staff meeting or the big smile the customer gave you when they picked up their order. By recognizing your accomplishments, even if they seem small or routine, you are acknowledging a job well done. 10. Always come from a positive attitude and perspective and you will feel more in control. Consider each job and interaction as your best performance, rather than just running them together as part of your day. You will see the impact you have and the value you offer. Others will also notice your efforts and will respect your for your contributions. Copyright © 2006 Kate Smalley Connecticut Secretary ------------------------------------------------------------- Kate Smalley Connecticut Secretary Transcription and Secretarial Support Services kms@connecticutsecretary.com http://www.connecticutsecretary.com |
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